At first glance it looks like an ad, but it couldn't be. (for those who don't know, Israelis are forbidden to enter Syria, so there's no chance an Israeli newspaper could or would advertise tourism to Syria)
So what is this?
Feel free to vote or add your own suggestions:
1) An ad for advertising space (this is how desperate we've become)
2) Left-wing propoganda
3) Two Israelis made a bet in which the loser had to place a funny ad
other ideas... ?!